{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of luxury brands drive exposure with social networks advertising, star partnerships and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not transformed a lot in decades; it does not have TikTok, and does not give celebrities free bags.|H